Property Sales and the Web

We bought B&P back in 2011. The recession was at its worst and friends & colleagues thought we had lost the plot when we announced we were buying the ailing agency here on the avenida. Resort Resales had been relatively successful at our Luz office, being the only bespoke resort property agency in the western Algarve. The move to become a mainstream estate agency was a risky move at that time.

On taking over the office we immediately started work on re-building what was a tired brand and office. The website we inherited had a Google ranking of 74 (eighth page of Google), an outsourced database management system and a website that hadn’t been updated in around a decade. This was resulting in low levels of enquiries, low visibility and when found a less than positive image of our offering.

Over the next 10 months, apart from smartening up the actual office, we invested in new logos and branding, new back office system and window designs. The website was completely replaced with only the web address retained.

By the end of this period we had a state of the art website that had achieved first page on Google status and in fact had an average Google ranking of 5. This has over the last 4 years developed to 3 and is only consistently beaten by Rightmove and being the highest Google ranked agent in the Western Algarve!

The website increased its performance in a number of areas:
Number of hits increased by almost 600%
Number of pages viewed increased by almost 400%
Duration on the site increased by almost 700%
Total pages viewed per visitor increased by almost 1000%
This resulted in final closed sales increase of 3400% 2010 vs 2015
All in all this is a great success story of which we are immensely proud.

As for our rental and management business, again this area has seen huge growth. Since its conception in 2009 this business has grown from a side business looking after around 10 personal client’s properties to a rental & management company of approximately 165 properties. In 2015 the business handled around 1150 holidays. The support systems being used were fine when we had 10 units, but as we grew we were starting to feel those growing pains and knew drastic action needed to take place.

In the world of Holiday Rentals, Real Estate and IT you can never sit still. Because of that in 2015 we commissioned Creation Media, a Lagos based Web Design, & Business Management Solutions Company to redesign both the portfolio of websites as well as a data management system that could handle our company’s size & depth.

We have recently launched our new websites for sales & rentals. These sites incorporate Resort Resales & B&P, including the new B&P Lisboa. The rental site incorporates Resort Rentals, Lagos Long Lets as well as our owner log in areas. All the websites are responsive, meaning improved accessibility and readability on smart phones and tablets. The new back office system has allowed us to automate many of the manual tasks previously handled by our admin team, improving response times and workloads. Our field property managers now work off tablets, again improving response times and communication with our owners.

The rentals side of our business is currently being automated, improving not only response time to holiday enquiries but also payment and confirmation times.

Upgraded newsletters for both sales and rentals are designed to increase our accessibility to potential clients and keep current potential clients fully aware of offers, new listings or price movements.

Overall we believe this new system will allow the group to continue to grow, continue to offer our customers the highest level of IT service and our owner clients a speedier and informative level of information communication. We welcome you to visit our new website and would be happy to receive any comments or reviews of your B&P or Resort Rentals experience.

Leave some thoughts...

This site uses Akismet to reduce spam. Learn how your comment data is processed.